Telemarketing in Islamic Economics: Theory and Practice https://doi.org/10.35719/ijief.v2i1.319 Authors Rini Puji Astuti IAIN Jember Islamic economics, Telemarketing, Promotion Strategy, Marketing Concept Abstract How to Cite Metrics References Similar Articles One of the keys to success for the survival of the company's business is a marketing strategy. At present, marketing has been recognized as a means to meet customer satisfaction. The company will prioritize everything required by consumers. More precisely, companies will prioritize consumer wants, not based on what consumer needs. Therefore, companies always concern about marketing strategies to attract as many customers as possible and increase their sales. By using a qualitative descriptive approach based on library research, this paper describes telemarketing as one of the promotional strategies in the marketing concept. This paper tries to describe telemarketing in an Islamic economic perspective, based on theory and practice. Downloads Download data is not yet available. Submitted 2019-06-30 Downloads Full Text (English) 2019-06-30 Vol. 2 No. 1 (2019): Indonesian Journal of Islamic Economics and Finance Section Articles Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution 4.0 International (CC BY 4.0). that allows others to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material. This work is licensed under an Attribution 4.0 International (CC BY 4.0)
